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Advertising (B.A./B.S.)

  • Location IconBrookings Main Campus

From billboards to television to social media, advertising is everywhere.

In today’s evolving media landscape, advertising professionals must be more creative and strategic than ever. In this program, you will develop a versatile set of skills in writing, promotion, business, marketing, graphic design and digital media. A major in advertising will prepare students with effective written and visual communication, critical thinking, strategy, design, and research skills. Graduates gain experience working on teams to develop solutions for applied projects, clients, and competitive campaigns.

School of Communication and Journalism Fast Facts

Award-Winning Faculty


Number of Students


Student/Faculty Ratio


For-Credit Internships Each Year


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Scholarship Funding


Is it for you?

This program will be a good fit if you:

  • Are a creative thinker
  • Like graphic design, writing, and/or social media
  • Are a good problem solver
  • Have strong communication skills
  • Like working in fast-paced environment

Career Opportunities

  • Advertising account manager
  • Sales representative
  • Copywriter
  • Brand manager
  • Creative director

Recent Employers

  • Lemonly
  • Lawrence and Schiller
  • Avera Marketing
  • Daktronics
  • Fresh Produce

Internship Opportunities

  • Daktronics
  • Hitch Studio
  • SDN Communications
  • Lemonly
  • 9 Clouds

Clubs and Organizations

  • Advertising Club
  • Journalism Club
  • South Dakota Advertising Federation
  • Alpha Delta Sigma Honor Society

Still deciding? Reflecting on your values, interests, personality traits, and skills will provide valuable insight as you explore major and career choices. FOCUS 2 CAREER, a self-guided assessment, education and career planning program, will help you do just that. SDSU students may access FOCUS 2 CAREER by using the code: jacks. After completing FOCUS 2 CAREER, you may find it helpful to discuss your results with a career coach in the Office of Career Development.