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Public Relations (B.A./B.S.)

  • Location IconBrookings Main Campus

Oftentimes, an organization’s image is just as important as its product.

Public relations involves managing relationships between organizations and their stakeholders. The public relations major will prepare students for careers in public relations and marketing communications. This major prepares students with essential written and visual communication, critical thinking, strategy, design and research skills for careers in public relations and marketing communications. The public relations major addresses both economic and societal issues, emphasizes the importance of market research and includes experiential learning opportunities.

School of Communication and Journalism Fast Facts

Award-Winning Faculty


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Is it for you?

This program will be a good fit if you:

  • Enjoy working with people.
  • Are a strong writer.
  • Are a creative thinker.
  • Have solid verbal and interpersonal skills.
  • Have an interest in the media.

Career Opportunities

  • Public relations specialist
  • Media relations manager
  • Marketing and communication specialist or manager
  • Press secretary and campaign manager
  • Social media coordinator

Recent Employers

  • Epicosity
  • SDN Communications
  • Daktronics
  • Sanford Health
  • Caliber Creative

Internship Opportunities

  • SDSU Sports Information
  • Mankato United Soccer Club
  • South Dakota Art Museum
  • University Marketing and Communications
  • Downtown Brookings

Undecided or still deciding on a major and future career?

If you are uncertain about your major and have questions about career planning, you are not alone. Choosing a major or career can be a very difficult decision. The exploratory studies program may be a good fit if you are unsure of your major and career focus. Entering the university in the exploratory studies program will help you gain confidence and valuable insights on majors and minors available at SDSU and future career choices. 

In addition, FOCUS 2 Career, a self-guided assessment, education and career planning program, will help you reflect on your values, interests, personality traits and skills to provide valuable insight as you explore major and career choices. SDSU students may access FOCUS 2 Career by using their student email and password. After completing FOCUS 2 Career, you may find it helpful to discuss your results with a career coach in the Office of Career Development.