The Advertising Major is for students planning careers in advertising and marketing communications. Students complete an advertising core along with up-to-date classes focusing on interest areas. These include social media marketing, creative strategies, research and data analytics. Experiential learning projects focus on solving real-world marketing challenges within the classroom. Career opportunities range from account management and digital strategist to copywriting, media planning and corporate marketing. Graduates work within advertising agency, corporate, nonprofit and government settings.
The Communication Studies Major offers a diverse curriculum. You have the opportunity to learn about the central role that communication has in our lives. Our school offers courses in Interpersonal Communication, Small Group Communication, Public Speaking, Health Communication and many others. We also provide internships where you apply your education to real-world environments such as hospitals, businesses, corporations and political organizations, to name a few. Background and experience in the area of communication have become one of the most desired skills for future employment. To meet these needs, you will receive the training, expertise and background that will provide professional success.
The Journalism Major is for students planning careers in newspapers, television news, magazines, online or multimedia news outlets, photography, radio or social media. All students will receive hands-on multimedia training to prepare them for today's expanding media roles. Students will be qualified to work in a number of journalism jobs by the time they graduate. Students may be involved with anchoring, reporting and producing broadcasts; a sports news service; the campus newspaper and field social media reporting.
The Public Relations Major prepares students for careers in public relations and marketing communications, a growing career area nationally and in South Dakota. The major addresses both economic and societal issues, emphasizes the importance of market research and includes experiential learning opportunities. A Public Relations major will expand and enhance the career options available to students in one of the fastest-growing areas of all communication fields. Public relations as a stand-alone program is specialized to meet the high demands of the job of a public relations practitioner. Practitioners create, analyze, execute and evaluate communication strategies that can be applied in many industries and organizations, such as education, government, health care, public policy, small business and the military.
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