Consistent use of South Dakota State University's official colors is critical to building brand consistency and awareness in the marketplace. Many well-known brands use color as a primary visual identifier; UPS brown and Coca-Cola red are excellent examples of this concept.
The South Dakota State University brand color palette consists of primary, secondary and accent colors.
The university’s primary colors are SDSU Blue and Yellow, which must be a prominent and integral part of all university communications produced in color.
The university’s secondary colors are SDSU Campanile Blue, SDSU Navy, SDSU Dark Yellow, SDSU Light Yellow and SDSU Light Blue. These do not have to appear on every communication containing color, but their use is strongly encouraged. However, with the exception of campanile blue, these colors should not be used as the dominant colors of a publication.
SDSU Campanile Blue
SDSU Dark Yellow
SDSU Light Yellow
SDSU Light Blue
The university’s graphic standards provide a number of accent colors to augment SDSU Blue and Yellow. This range of colors may be used in limited quantities and should never appear as the dominant color in any communication vehicle. The intended use of the accent colors is to provide highlight options for text and graphics.
PMS 186 (PRT)
PMS 200 (USD)
PMS 347 (4-H)