The SD Lockup (Institutional Lockup) joins the SD Logo with the South Dakota State University Wordmark. The South Dakota State University Wordmark consists of the words “South Dakota State University” set in an official style and typeface. There are different signatures for use in a variety of situations; however, they all follow a similar pattern.
The SD Lockup should appear on all university publications and printed materials that represent the teaching, research or related public and outreach service functions of South Dakota State University.
Consistent application of this lockup in communications both on and off campus, in print and electronic form, is essential to the success of the SDSU identity program. All materials, print or electronic, published by the university must correctly display the SD Lockup. All official university communications including, but not limited to, print media, audio/visual media, banners, displays, signage, advertising, uniforms, vehicles and websites should prominently display the SD Lockup. (In certain circumstances, University Marketing and Communications will permit using just the SD logo instead of the lockup.)
The use of this lockup is restricted to SDSU departments, colleges, athletics, affiliated organizations and administrative units. SDSU student organizations may use the SD Lockup only under special circumstances and must receive permission from University Marketing and Communications.
Guidelines for Reproducing
Each lockup has a unique proportion or format and must not be altered in any way. When a signature is reduced or enlarged, it should always be treated as one unit. All elements should be sized proportionately.
All of the usage, print guidelines and standard colors that apply to the SD logo also apply to the SD Lockup. Incorrect uses apply to this signature.
The font for the SD Lockup is Caecilia and used in PMS 286. The art should be obtained as one file from University Marketing and Communications.
The SD Lockup may be enlarged to any size that is practical and necessary, but should not be reduced to a size that reduces the logo height to less than one inch.
A smaller size may be used only if the physical size of the publication necessitates, but authorization should first be requested through University Marketing and