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Standards for Logos

This section provides standards for logo usage. Only official university entities and commercial enterprises that enter into a licensing agreement with the university may use these components. These graphic standards are designed to ensure accurate, consistent and responsible use of these components.

Consistency, good visibility and legibility are key elements to ensure proper use. Do not modify or distort the South Dakota State University logo, wordmark, mascot or external marketing mark in any way. The logos and wordmark should only be reproduced using official university downloadable files.

Note: This guide is meant to be used as a reference tool to show the proper uses of the university marks. It is not intended to turn every person on campus into a graphic designer or brand expert but merely explain how and why certain marks are used when and where.