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Guidelines

Guidelines for Reproducing

A high-resolution electronic file logo is available in several formats (TIFF, JPEG or Adobe Illustrator) from University Marketing and Communications. Use only authorized camera-ready art of the official electronic files to reproduce the logo.

Do not use third-generation art or low-resolution art downloaded from the web for reproduction purposes. Low-resolution versions that work well on the web are not of a high enough resolution for printing.

The logo is not to be redrawn, reproportioned or otherwise modified. The logo is not to be used with any other logo or symbol of the university or other organization without permission from University Marketing and Communications.

The lettering “SDSU” is a part of the logo and must always appear below the campanile figure.

The logo must not be overprinted, manipulated, distressed or distorted. Such alterations damage the logo’s visual integrity and effectiveness.

The Campanile logo should never appear smaller than any non-SDSU logos it appears with and should, when appropriate, appear to the left of other logos or first
in reading order.

Incorrect uses as shown on page 14 apply to this logo.

No previous SDSU logos should be used under any circumstances.

Color Usage

The Institutional Logo should always maintain maximum visibility over any background color or image. The institutional logo is always to be printed as a one-color logo in PMS 287, PMS 109, black or white.

Exception

If a publication is printed in one or two colors and neither of the colors is one of the official primary or secondary colors, the logo may be reversed out of the darkest color. However, red or green may not be used as a dominant color with the SDSU logo.

Other Reproductions

It is acceptable to have the Institutional Logo embossed, foil stamped or printed in metallic inks providing the colors are blue or gold. The minimum height for an
embossed die is one inch.

SDSU Traditional Institutional Logo

Accompanying Typefaces

Minion, Garamond and Helvetica are the standard typefaces to accompany the institutional logos on printed pieces, including stationery, business cards, labels and publications. 

Minion

Minion typeface

 

 

 

 

 

Garamond

Garamond typeface

 

 

 

 

 

Helvetica

helvetica typeface

 

 

 

 

University Typefaces as Text

10 pt. Minion on 12 pt. leading

minion as text

 

 

 

 

 

 

 

10 pt. Garamond on 12 pt. leading

garamond as text

 

 

 

 

 

 

 

10 pt. Helvetica on 12 pt. leading

 

Helvetica as text