In cases where it is appropriate to use a symbol to represent the university, the Contemporary Institutional Logo may be used. An institutional logo (traditional or contemporary) should appear on all university publications and printed materials that represent the teaching, research or related public and outreach service functions of South Dakota State University.
Consistent application of this logo in communications both on and off campus, in print and electronic form, is essential to the success of the SDSU identity program. All materials, print or electronic, published by the university must correctly display an SDSU institutional logo. All official university communications including, but not limited to, print media, audio/visual media, banners, displays, signage, advertising, uniforms, vehicles and websites should prominently display the Contemporary Institutional Logo.
The Contemporary Institutional Logo is designed using an intertwined ‘S’ and D’. The Contemporary Institutional Logo is registered with the U.S. Patent and Trademark Office and requires that a ® symbol be visible at the lower right corner in all applications.
The use of this logo is restricted to SDSU departments, colleges, athletics, affiliated organizations and administrative units.
Do not reproduce the SD logo smaller than one inch in height. A smaller size may be used only if the physical size of the publication necessitates, but authorization should first be requested through University Marketing and Communications.
Clear space requirements must be observed except in special, preapproved circumstances. Clear space should be 3/16 of an inch around the entire mark.
1" minimum height