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Students gain insight into the advertising industry and campaign development. The minor is designed to engage students in examining the industry and its impact on a diverse society, learn about the creative process, and develop media strategies to engage consumers. Electives allow students to further explore branding and marketing communication.
A minor in Communication Studies allows students to understand the central role that communication plays in people’s lives, across a variety of contexts.
With a minor in Communication Studies, students will be able to:
- appropriately analyze and adapt oral and written messages that are effective, clear, and persuasive, given the audience and occasion.
- demonstrate the communication skills necessary to engage in personal, professional, civic and social relationships.
- critically evaluate verbal and nonverbal messages in differing social and cultural contexts in order to assess their effectiveness and ethical implications.
- demonstrate comprehension of concepts relative to the theory and criticism of human communication.
- demonstrate the ability to effectively gather information, research and analyze issues from a variety of perspectives.
This minor is an 18 credit interdisciplinary minor that emphasizes knowledge and skills in areas such as patient provider communication, telemedicine, and persuasive health messaging. The minor provides students with a firm foundation to pursue a career in a variety of health-related fields, building on the central role of communication in the delivery, management, and promotion of health care.
Federal agencies like the CDC, the Office of Disease Prevention & Health Promotion, the National Institutes of Health (NIH), and the National Cancer Institute (NCI) recognize the importance of health communication and devote resources to developing health communication programs.
This minor provides students with basic journalism skills, including writing for the media and visual communication. Students choose a broadcast, design, photography or writing emphasis within the minor.
Students gain expertise in designing content, implementing communication practices and multimedia campaigns, and assessing user outcomes. Students also learn how to analyze social media sites and better understand what brings users to certain sites, how long they stay there, and what they click on. The minor includes classes on how to write for different types of social media sites as well as design unique content. In one course, students design their own app and launch it to have a real world experience. The minor also helps students effectively learn how to manage multi-way interactions with users.