Any person producing products bearing the logos, trademarks, word marks or having an implied association with South Dakota State University must be licensed with the SDSU Trademarks and Licensing Program, which approves all products and designs and ensures proper labeling as appropriate. In addition, the SDSU Trademarks and Licensing Program seeks to ensure that all products and designs submitted for licensing are safe for consumers and project the proper image of the university.
The South Dakota State Community Connect program allows independent artisans to participate in South Dakota State's Trademarks and Licensing Program by legally producing products adorned with the university's marks and names. Through this program, artisans enter into a simple contract with SDSU, under the management of the Collegiate Licensing Company, that grants permission to individuals to produce products displaying SDSU trademarks and sell those products at craft shows, Facebook Marketplace and Etsy. Individuals with a Community Connect agreement are not permitted to sell South Dakota State University crafts in any retail venue. Individuals selling outside of a craft show, Facebook Marketplace or Etsy, must apply for the standard South Dakota State University license.
Under the Community Connect agreement, annual sales are not to exceed $2,500 and are limited to a maximum of 500 units per year. No sales will be permitted on a wholesale basis or to a third party vendor. A $200 annual fee and samples of any items being produced are required. If sales are equal to or exceed $2,500, the licensee will be required to have a Standard Licensing Agreement. A South Dakota State Community Connect agreement is exempt from royalty fees.
Below you will find information on how to become an official Community Connect licensee. After all requirements are received you will then be notified if your application is approved. Artwork and contract documentation will be provided at that time.
Requirements:
- Go to Direct Licensing Hub and create an account
- Complete application
- Pay annual fee of $200
- Pay by check to Collegiate Licensing Company
- Mail check to:
Collegiate Licensing Company ("CLC")
Attn: Community Connect
1075 Peachtree St, Ste 3300
Atlanta, GA 30309
- Submit product sample of each intended licensed product (product must show SDSU enhancement)
- Send samples to:
Andrea Kieckhefer (Box 2230)
South Dakota State University
Facilities and Services Customer Service
1451 Stadium Rd
Brookings, SD 57007
- Send samples to:
For additional questions, email communityconnect@clc.com.