Social media is the use of web-based and mobile technologies that are used to interact with other people and groups through text, digital images, sound or even shared links.
Social networking can occur on any platform for online publication and commentary, including but not limited to blogs, wikis, and social networking sites e.g. Facebook, Instagram, Twitter, Snapchat and YouTube.
Those using social networking tools and programs can:
- Share text, photos, videos and audio
- Display and share links found in public domains
- Promote personal and/or professional profiles and portfolios
- Participate in live discussions
- Send instant messages
- Share and edit documents
Social networking tools should be used to:
- Provide quick and simple access to content generated by South Dakota State University and other content relevant to the University and its mission;
- Display and showcase the work of the University, its students, faculty and even alumni; and
- Build relationships with target audiences
Before using social media
There are a few factors you should be aware of before using social media. Some of these include how to get the most out of your usage, as well as some notes about your use as an employee and some legal considerations.
Ask the right questions
- Audience: Who are your trying to reach?
- Objective: What do you want to accomplish?
- Strategy: What kind of interaction will help accomplish the objective?
- Tool: What technology will best support your strategy?
Using social networking for the sole purpose of doing what everyone else is doing will not help you achieve your goals. You will know you are in a position to achieve your goals when you establish the best methods of reaching your audience within the objectives you have developed.
Other social media tips
- Best way to avoid problems is to write and comment about what you know.
- Quality matters, both in content and presentation. Proper grammar and spelling is equally important.
- Take time to reflect. If in doubt or if something does not feel right, either let it stand for a period of time before publishing or ask someone else to look at it first