… Institutional Logo In cases where it is appropriate to use a symbol to represent the university, the SD Logo (Institutional Logo) may be used. The SD Logo is designed using an intertwined ‘S’ and D’. The SD Logo is registered with the U.S. Patent and Trademark Office and requires that a ® symbol be visible at the lower right corner in all applications. The use of this logo is restricted to … one inch in height. A smaller size may be used only if the physical size of the publication necessitates, but authorization should first be requested through University Marketing and Communications. All graphic files in this manual are available from University Marketing and Communications, which also has several graphic designers on staff to assist with your …
… organizations. The university stationery features the Institutional Signature (SD logo) printed in full color in the upper left-hand corner and the contact information printed along the bottom. Stationery is printed on 8.5-inch x 11-inch, 20 lb. white bond paper. The contact information may only include (per Board of Regents policy 1.7.6): Name of Originating Unit Name of College or Parent Unit if applicable Building and room number, box number (example: Communications Center 105, Box 2230) South Dakota State University City, State and Zip Code Telephone Number Fax Number Department website Primary institutional SD logo lock-up Note: …
… than one inch in height. A smaller size may be used only if the physical size of the publication necessitates, but authorization should first be requested through University Marketing and Communications. Clear Space The clear space for all Jackrabbit logos should be 3/16 of an inch around the entire mark. Clear space requirements must be observed for all Jackrabbit … back. The logo must not be overprinted, manipulated, distressed or distorted. The logo cannot be altered or incorporated into the design of other logos. Such alterations would damage the logo's visual integrity and effectiveness. The logo may only be printed on university or neutral color palettes. It may not be printed on red or green backgrounds. For the …
… left to right. Clear space requirements must be observed and should be 3/16 of an inch around the entire mark. The width of the wordmark should be a minimum of one inch. This mark may be reproduced in white and four-color palette consisting of PMS 286, PMS 109, PMS 117 and white; or a six-color option adding PMS 600 & PMS 2706. It may also be printed in two-color black or PMS 286 blue filled with white; or as a one-color PMS 109 yellow on a blue background or one-color white. This mark must always be accompanied by a TM under the tail. The Jacks Wordmark may not be overprinted or obscured. All of the usage and print guidelines that apply to the Jackrabbit logos also apply to the …
… The South Dakota State University Wordmark consists of the words “South Dakota State University” and is a graphic element, not a type style. The South Dakota State University Wordmark may not be combined with other logos or names except for the Institutional Lockup or the University Unit Lockup. This wordmark is available in either two-line flush-left, two-line centered or …
… Guidelines for SD Logo Guidelines for Reproducing A high-resolution electronic file logo is available in several formats (TIFF, JPEG or Adobe Illustrator) from University Marketing and Communications. Use only authorized … or other organization without permission from University Marketing and Communications. The logo must not be overprinted, manipulated, distressed or distorted. Such alterations damage the logo’s visual integrity and effectiveness. The logo may only be printed on university or neutral color palettes. It may not be printed on red or green backgrounds. For the …
… Jackrabbit Lockup Student organizations and athletics teams may have a Jackrabbit Lockup. They may use their group/organization name with the Jackrabbit in the appropriate font of Anticlaire Display SS1. Anticlaire Display SS1 All of the … standard colors that apply to the Jackrabbit logos also apply to these lockups. Incorrect uses apply. Jackrabbit Lockups should be obtained as one piece of art from University Marketing and Communications. Graphic Identity Standards … Student organizations and athletics teams may have a Jackrabbit Lockup. They may use their group/organization name with the Jackrabbit in …
… State University." The Jackrabbit logos are primarily for use by Athletics. They are not for scholarly or academic use. Official student organizations and the SDSU Alumni Association may use the Jackrabbit marks. They may also be used on a limited basis on spirit-related or celebratory materials for promotions and events as approved by University Marketing and Communications. The Jackrabbit logos should never serve as a substitute for the Institutional Logo (SD Logo). The Jackrabbit head must face left and should always be accompanied …
… Standards for Logos This section provides standards for logo usage. Only official university entities and commercial enterprises that enter into a licensing agreement with the university may use these components. These graphic standards are designed to ensure accurate, consistent and responsible use of these components. Consistency, good visibility and legibility are …
… Color Standards SDSU Colors The four-color Jackrabbit logos are required in SDSU Yellow (PMS 109), SDSU Blue (PMS 286), PMS 117 and white. They may also be printed in two-color black or PMS 286 blue filled with white; or as a one-color PMS 109 yellow on a royal blue background or a one-color white. When used on a dark background the outlined versions of the Jackrabbit logos should be used to provide contrast. Outlined versions of the Jackrabbit logo can be obtained from University Marketing and Communications. The six-color option includes PMS 2706 (light blue) and PMS 600 (yellow) and is reserved for use in print, websites and certain merchandise applications. The six-color …