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Printing Terms and Definitions

Envelope Sizes

Printing services has the capability to print small runs of color envelopes, including those with variable data.


Printing Terms

Bleed – The result of placing a graphic on the page so that the printing on one of more sides extends off the page edge. Use of bleeds in design requires the use of stock that is wider than the finished size to which the publication will be trimmed. The image should extend 1/8” beyond the final trim.

Collating – The gathering of printed pages and/or spreads into a particular order as specified by the customer. Typically pages or sheets in a book for binding, and usually in numerical page order.

Crop marks – The fine, intersecting lines usually located at the edge of the page to mark where an oversize press sheet will be trimmed to achieve final page size.

Desktop publishing – The term is used to describe computer software used to generate files.

Digital printing – Printing with images generated from digital data. Digital printing systems include production color laser, laser copiers/printers, and inkjet, as well as digital offset technologies.

Graphics – Content presented in the form of pictures, line art or other non-text images.

Gutter – The white space between columns. A standard gutter width is one pica, or 12 points (0.167”).

Perfect binding – Processes wherein glue is applied to the edges of collated sets to affix those sheets at the common side so that the set may be paged through, as in a book. Results in a neat, square bound spine edge.

Proof – A copy of a document to be printed that is produced by making a print from the processed file. Production proofs are the final proof available before production begins. They are produced to verify the correct placement of graphics, to check the correct separation of ink colors, to verify layering and font techniques, and the instructions for folding, binding, and other finishing processes. The costs of producing one set of production proofs are normally included in printers’ quotes for jobs that require them. Author’s alteration requiring new production proofs will result in additional costs and time.

Resolution – Refers to the fineness of reproduction and the distinctness of visual elements defined in dots per inch (dpi). The more dots per inch, the finer/higher the resolution. The resolution of the computer is 72 dpi, low resolution printers are 300 dpi, Printing Services’ high resolution laser printers are 600 dpi, and Printing Services’ poster printer is 2400 dpi.

Saddle stitching – Stapling at the fold that creates a bound set of sheets, as in a newsletter of more than four pages. While universal definitions do not exist, a newsletter usually becomes a booklet or magazine when a heavier stock is used for the outside pages as a cover.