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Niki Youmans

Nicole Youmans


Digital Strategist

Office Building

Communications Center



Mailing Address

Communications Center 105
University Marketing & Communications-Box 2230
University Station
Brookings, SD 57007


In her role as a Digital Strategist, Niki:
- Serves as the UMC and University lead to manage and fully utilize the capabilities of software and tools to audit and analyze the overall quality of the University website;
- Serves as the UMC and University lead and primary point of contact to plan, implement and manage personalizations on to meet various clients’ marketing needs;
- Ensures implementation and optimization of search service and functions across the University website;
- Ensures identification and implementation of meta tags, keywords, overall changes, etc. in an effort to benefit the website's SEO;
- Gathers and analyzes website data and user behavior data and develops and shares reports and strategies based off of this data;
- Delivers data-driven recommendations to web editors and content managers across the University on how to improve their pages and content;
- Serves as the UMC and University lead and primary point of contact to plan, implement and manage the university’s Concept 3D interactive map.


Multimedia/Web Development, B.S.
Graphic Design, B.S.
Business Administration, Minor
Art, Minor
Dakota State University, 2004

Committee Activities

Integrated Marketing and Communications Committee, SDSU
Accessibility Task Force, SDBOR (South Dakota Board of Regents)
Board of Directors, GAP (JK-6th Grade Afterschool Program)

Awards and Honors

CASE VI Bronze Certificate for General Information Videos: Short Video - JackTalk, 2016

Professional Memberships

Council for Advancement and Support of Education

Work Experience

Positions Held at South Dakota State University:
Digital Strategist (Current position)
Multimedia Coordinator, UMC
Interim Social Media Coordinator, UMC
Coordinator of Research, Development & Quality Assurance, IT & UMC
Programmer/Analyst, IT
Information Officer, IT
Webmaster, University Relations

Previous Positions Held Outside of SDSU:
Sports Software Design, Marketing & Technical Support Specialist, Sports Software Engineering, Daktronics
Content Designer, Sports Products Engineering, Daktronics
Online Specialist, Rapid City Journal

Creative Intern, Department of Tourism, State of South Dakota
Web Intern, Department of Education, State of South Dakota

Creative Activities

Owner, Designer & Creator at Bella Lucca NY, an online apparel, jewelry, gift and decor shop