Jackrabbit Women's Basketball game in the First Bank Arena

Are you game for an exciting career?

The demand for sport management professionals continues to grow in the $500 billion annual sport industry. Our program prepares students with practical skills and leadership expertise tailored to the dynamic sport industry.

Through hands-on internship experiences with professional teams, collegiate athletic departments and private sport organizations, graduates gain real-world knowledge that translates directly into many exciting career opportunities in sport management, event coordination, facility operations and beyond.

The curriculum in sport management is designed to prepare students for professional positions in sport. Foundational knowledge in leadership, communication, marketing, ethics, finance, facilities and events provide a comprehensive background for roles in the sport industry.

B.S. Degree Requirements

The advanced degree in Sport Management prepares students for leadership roles in professional sport organizations, college athletic departments and recreational sport organizations.

M.S. Degree Requirements

A sport management minor is an interdisciplinary minor offered to any student and is strongly suggested for individuals who will use principles of sport management in their profession.

Minor Requirements


Internships

Student Spotlights

Cadence Koenings wearing a black Kansas City Chiefs polo

Cadence Koenigs Dreams Big in the Sports Arena

Cadence Koenings, a Sport Management major from Mapleton, IA, was selected from a field of 800+ applicants to serve as one of 33 operations interns at the Kansas City Chiefs. Of the internship experience, Koenigs stated “I gained many new skills from my internship with the Chiefs… Many things go into planning an NFL Training Camp that people may not think of, such as the kids’ zone, weather procedures, and getting player’s families into the camp without going through the main security.” When asked about her preparation as a student in the Sport Management program, Koenings replied “Many things at SDSU have prepared me for this role and my future. From the classes, the network I’ve built, all of the volunteer opportunities, and now this job. Without these experiences I would not feel as confident and prepared for my future in the sports world.”

Full Story: Life Outside the Comfort Zone: Koenigs Dreams Big in the Sports Arena


Alivya Bollen on the ball green for the Minnesota Twins

Alivya Bollen, SDSU sport management student takes on the Major Leagues

Alivya Bollen, Sport Management major from Lincoln, NE completed an internship with the Minnesota Twins in the procurement department. Bollen highlighted her SDSU experiences as preparation for her internship, “I applied concepts related to facility operations, organizational management, and business communication. Coursework involving budgeting, inventory control, and administrative processes helped me understand how day-to-day operational decisions support large-scale sport and entertainment venues.” When asked about the role her internship experience has had on her career aspirations, Bollen responded, “this internship reinforced my interest in administrative roles within professional sport. It showed me the importance of behind-the-scenes operations and confirmed my desire to pursue a career that combines organization, leadership, logistics, and sport management.”

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350 hours required for internship
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100% student internship completion rate
Nation-wide internship placement opportunities
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8,750 average hours completed by sport management program

Careers

Career Opportunities

Explore possible career opportunities with this degree:

  • Professional team front office
  • Facility and arena management
  • Ticket operations and sales
  • Collegiate athletic administration
  • College campus sport/recreation director

Recent Employers

Graduates have gone to work at employers such as:

  • Minnesota Vikings
  • Kansas City Royals
  • University of Nebraska
  • USA Wrestling
  • Minnesota Timberwolves
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$76,026 average salary
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6.5 million currently employed
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4.6% projected 5-year growth

Opportunities

Sport Management students at the Minnehaha Country Club for the PGA Tour Championships

Students Tee Up for On-The-Course Learning

Preparing for the golf event of the year in Sioux Falls takes some work. It is the behind-the-scenes preparation that many do not think about or notice but takes considerable time and effort. For the Sanford International golf tournament, which means setting up viewing areas, putting up fencing, and making sure the course is in top shape. Roughly 50 South Dakota State University students spent time in early September helping the Minnehaha Country Club and Pro Links Sports prepare for the PGA Tour Champions event.

These types of experiences are a “cornerstone” of the program, according to Riley Northrup, instructor in SDSU’s School of Health and Human Sciences. “The really big piece to connect point A to point B in terms of learning is getting out in the field and seeing it,” Northrup said. He added that the students also participate in Jackrabbits Athletics events.

Kassidy Klepper is a senior sports and recreation management student from Austin, Texas. She hopes to work in collegiate recreation beyond graduation and says experiences like these are important for preparing for her future career. “Recreation isn't just one thing,” Klepper said. “Being able to experience volunteering or working with other facilities of different types prepares you for different scenarios and different things in the workforce.”

“It's just tremendous to help us achieve the goal and then keep having good success every year,” Davis Trosin, tournament director, said. “As you can imagine with these events, it's a lot of all hands on deck. It's nice for us to be able to rely on not only South Dakota State, but other volunteer groups that help us make this thing happen.”

Sport Management students at the Vikings stadium facility

Sport Management at Minnesota Vikings and Minnesota Timberwolves

Students traveled with faculty to the Twin Cities Orthopedics Performance Center, the headquarters and training facility of the Minnesota Vikings in Eagan, Minnesota. The immersive learning experience included a career forum and tour. The students appreciated the opportunity to learn from a world-class organization, see state-of-the-art facilities, and reflect upon their career aspirations.

Sport Management students at the Minnesota Timberwolves facility

As part of an in-class experience, students attended the Minnesota Timberwolves “Career in Sport Night”. Students heard from a panel of employees that detailed their educational and career experiences that led them to working in professional sport, listened to an exhilerating speech from Jeff Munneke, Vice President of Fan Experience, about the appropriate educational and experiential requirements to have success in the professional sport industry, and attended a thrilling game between the Minnesota Timberwolves and the Memphis Grizzlies.


Sport Management students at the Summit League Basketball Championships facility

Sport Management takes on the Summit League Basketball Championships

Students gained valuable real-world experience by working the 2026 Summit League Men's and Women's Basketball Championships at the Denny Sanford PREMIER Center in Sioux Falls. Over the five-day event, which drew a combined attendance of more than 61,000 fans (29,663 for the men's tournament and 31,572 for the women's), students contributed across multiple areas including operations, facility management, marketing, gameday promotions and event management.

Justin Sell
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Justin Sell - Justin Sell is the Director of Athletics at SDSU, where he oversees the Jackrabbits’ Division I athletics program. Sell arrived in Brookings, SD in 2009 and has overseen the transition from Division II to Division I athletics, the nearly unrecognizable transformation of SDSU’s Athletic Facilities, and the exceptional performance of Jackrabbit student-athletes both in the classroom and on the field. Prior to SDSU, Sell worked at the University of Northern Iowa, Villanova University, Syracuse University, The Ohio State University and Bowling Green State University. Sell gained further experience working in the private sector for various sports teams and events.

Sell earned his bachelor’s degree in sport management from Bowling Green State University (Ohio) in 1991 and completed a master’s degree in physical education/sport administration at The Ohio State University in 1992.

Isaac Rodriguez
Isaac Rodriguez headshot

Isaac Rodriguez - Isaac Rodriguez serves as an Associate Director of Academic Services for Olympic Sports at the University of Tennessee. In this role, he supports student-athletes by overseeing academic development, eligibility, and success initiatives while promoting excellence in the classroom and beyond. Rodriguez brings experience across Division I athletic academic services and is passionate about holistic student-athlete development and achievement.

Rodriguez received his bachelor’s degree in sport, recreation and park management from SDSU in 2016, and his master’s degree in sport management from Minnesota State University, Mankato in 2018.

Meredith Suess
Meredith Suess headshot

Meredith Suess serves as the National Team Coordinator for USA Wrestling, where she plays a key role in supporting the organization’s elite athletes and coaching staff. In this position, she helps coordinate national team operations, athlete logistics, international competition support, and oversight of all Regional Training Centers in the United States, contributing to the day‑to‑day effectiveness of USA Wrestling’s high‑performance programs.

Suess served as the SDSU Wrestling Team Manager for six years as she pursued a bachelor’s degree in hospitality management and a master’s degree in sport and recreation management in 2023.

Dr. Thayer Trenhaile
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Dr. Thayer Trenhaile serves as the Assistant Director of Development at the University of Florida, where he supports fundraising and donor engagement initiatives for the institution’s athletic programs. In this role, he collaborates closely with alumni, supporters, and stakeholders to strengthen philanthropic relationships and advance the mission of the athletics department. Trenhaile is valued for his commitment to stewardship, strategic outreach and enhancing the long-term success of Gator Athletics. Trenhaile has experience in leading all athletic revenue generation streams and external units. Throughout his career, he has led multiple multi-million-dollar campaigns and initiatives.

A native of Volga, South Dakota, Thayer graduated from South Dakota State University with a bachelor’s degree in hospitality management. He went on to earn his MBA from the University of Sioux Falls, and most recently, his doctoral degree in higher education leadership from Bethel University.

Bryan Miller
Bryan Miller headshot

Bryan Miller is the Associate Commissioner for Marketing, Sponsorships and External Affairs of The Summit League, where he provides leadership and strategic direction for the NCAA Division I conference and its member institutions. Miller has been a stalwart in the Sioux Falls, SD area sports scene for nearly two decades, having served previously as an Assistant Athletic Director at Augustana University, and Executive Director for Sioux Falls Sports Authority.

Miller earned a bachelor’s degree in recreation and sport management from St. Cloud State University in 2005 and a master’s degree in sport management from The Ohio State University in 2007.

C.J. Rugh
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C.J. Rugh serves as the Director of Stadium Operations for the Minnesota Vikings, helping build a world class fan experience for the team’s fan base. In this role, he works with stadium partners to ensure that the building operates at its best for Vikings games and focuses on the short- and long-term improvements to U.S. Bank Stadium. C.J. is known for his strong operational leadership, diligence and commitment to excellence in professional sports venue management.

Rugh received his bachelor’s degree in psychology and business from Knox College in 2005 and his master’s degree in sport and fitness administration/management from Western Illinois University in 2008.

Jeff Dvorak
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Jeff Dvorak is the Activities Director at Brookings High School, where he provides leadership and oversight for the school’s interscholastic athletics programs. In his role, he supports student-athletes, coaches and staff while promoting academic achievement, sportsmanship and competitive excellence. Dvorak is committed to creating a positive athletic culture that emphasizes character development, community pride and lifelong success for Brookings High School students.

Erica Schilling
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Erica Schilling serves as the Vice President for Business Development with Mammoth Sports. In her role, she collaborates with partners and stakeholders to help advance organizational goals, deliver impactful solutions, and strengthen brand and business development efforts. Schilling has 10+ years in collegiate athletics experience at the University of South Dakota (USD), Kansas State University, Baylor University, and Texas A&M Commerce. With a focus on development, she previously held roles as assistant athletic director to senior associate athletic director.

Schilling received her bachelor’s degree in business administration and marketing from USD in 2010 and her master’s degree in business administration, management and operations from Grand Canyon University in 2022.

Brianna Chavez
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Brianna Chavez - Brianna Chavez currently serves as the General Manager of Omaha Sports Properties for Learfield, where she leads corporate partnerships and sponsorship strategy for the University of Nebraska at Omaha. In her role, she works closely with campus stakeholders and corporate partners to build strong relationships, develop impactful marketing initiatives and elevate visibility through collegiate athletics.

A two‑time graduate of SDSU, Chavez earned her bachelor’s degree in sport and recreation management and her master’s degree in sport and recreation administration. During her time at SDSU, she served as co‑president of the Sport and Recreation Management Club, a student ambassador for the College of Education and Human Sciences, and a three‑year captain of the SDSU Cheer Team and was selected as a graduate student commencement speaker. Her graduate research on collegiate athletics sponsorship and small‑business ROI culminated in a published article. Prior to her current role, Chavez gained experience with Jackrabbit Sports Properties of LEARFIELD and Hurrdat, a sports marketing agency. Known for her professionalism, collaborative leadership style, and commitment to relationship‑building, she brings a lifelong passion for both sports and marketing to her work.

Reid Valsvig
Reid Valsvig headshot

Reid Valsvig is an Outside Sales Representative with Game One, where he supports teams, schools, and organizations through high-quality athletic apparel and branding solutions. In his role, he works closely with clients to deliver customized gear and services that enhance performance, identity and program pride. Valsvig is known for his strong customer relationships, mindfulness and passion for serving the sports community.

Valsvig received his bachelor’s degree in athletic training in 2018 and his master’s degree in sport and recreation administration in 2020, both from SDSU.

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SDSU Showcased
The College Tour

Showcased in the fourth season of "The College Tour," Pierre Lear shares his story about his path to becoming a Jackrabbit and the Big League opportunities he has experienced as a student in the sport management program.

From Classrooms to the Major Leagues

The sport industry offers a wide range of dynamic and rewarding career paths for individuals passionate about athletics, recreation and business. The undergraduate degree focuses on an interdisciplinary approach to provide a comprehensive background for roles in sport.

Our program continues to open doors for students that are eager to turn their passion into a career. Students from the program have been selected recently for internship experiences with elite sport organizations such as the Kansas City Chiefs, Minnesota Twins, Minnesota Vikings and PGA TOUR Champions. Our students are taking their classroom learning and combining it with hands-on experiences from the highest levels of sport to prepare them for the future. These internship experiences allow students to garner hands-on skills and network within these sectors, often leading to full-time employment opportunities.

Recent graduates of the sport management program have landed professional roles among various sport entities throughout the country. Learfield Omaha Sports Properties, USA Wrestling National Team, Kansas City Royals, Minnesota Timberwolves, various college and university athletic departments, and others have employed our students.

All my professors have told me that although the classes are important, the main thing that you're going to get out of this major is experience.
Isaac Hennen , sport and recreation management
Contact Us
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School of Health and Human Sciences
Physical Address
1060 Campanile Ave.
Brookings, SD 57007
Mailing Address
Wagner Hall 425, Box 2275A
Brookings, SD 57007
Hours
Mon - Fri: 8:00 a.m.-5:00 p.m.