State made the decision to migrate public website content to Drupal following five guiding principles. Through our public website, UMC strives to:
- Reshape the public website image
- We want users and web editors to view and use the public website as a communication tool, rather than an information technology solution;
- Provide greater digital flexibility with a cloud-based Drupal CMS
- Using a cloud-based CMS allows for a streamlined, energy efficient system;
- Empower campus web editors to take ownership of their digital presence and provide them with the necessary tools;
- With the decentralized university model, we empower web editors from various departments and colleges to manage their content appropriately in all traditional and digital forms;
- Support the university’s Imagine 2023 Strategic Plan through digital content initiatives
- Adapting content and messaging for digital through a simple editing CMS;
- Attract and retain students with an accessible, user-based Drupal CMS
- Contribute to the university’s mission by providing organic, search-optimized content.