Use relevant photos, graphics and other visual elements when they clarify what you are communicating. The same principles we apply to written content apply to images:
- Address the user: Focus on illustrating or drawing attention to specific points you want them to understand.
- Be concise: Use one or two simple photos.
- Be conscious: Consider how your image choices include or exclude.
Select a variety of images that display diversity, and staged and un-staged scenes.
Display department or organization activities on landing pages. Only display university-approved Facebook accounts.
Learn to embed a Facebook feed.
Consider length and relevancy when including video content. Video length under three minutes is more likely to maintain audience attention. Determine the optimal video length for the content message.