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Strategic Plan

University Marketing and Communications is the primary communications and marketing organization for South Dakota State University. Marketing and Communications enhances and protects SDSU's institutional reputation, advances and strengthens the university's brand, encourages community engagement, and reinforces the university's relevance in the lives of key target audiences, including current and prospective students, alumni, donors, friends, and faculty and staff.

UMC Strategic Goal One

Develop and execute integrated marketing and communications programs that help achieve the university's overall target enrollment for a diverse, high-quality student body and student success.

UMC Strategic Goal Two

Develop and execute integrated marketing and communications program that promote, enhance and broaden awareness of the quality, scope and impact of research, scholarship, and creative activity.

UMC Strategic Goal Three

Develop, execute, and assess integrated strategic marketing and communications programs, both internal and external, that strengthen, promote and protect South Dakota State University's brand identity, relevance, accomplishments, and excellence.

UMC Strategic Goal Four

Develop, execute, and assess University Marketing and Communications administrative and operational structures and processes in alignment with the university's strategic goals.