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Signatures

The Traditional Institutional Signature joins the two primary elements in the graphic identity system—the Traditional Institutional (Campanile) Logo and the Traditional Wordmark. The wordmark consists of the words South Dakota State University set in the official style and typeface.

There are different signatures for use in a variety of situations—stationery, signage, etc., however they all follow a similar pattern. Each signature has a unique proportion or format and must not be altered in any way. 

Minimum Size

Traditional Institutional Signatures may be enlarged to any size that is practical and necessary, but should not be reduced to a size that reduces the height of the Institutional Logo to less than one inch.

Guidelines for Reproducing

When a signature is reduced or enlarged, it should always be treated as one unit. All elements should be sized proportionately.

All of the usage, print guidelines and standard colors that apply to the Traditional Institutional Logo also apply to the Traditional Institutional Signature. Incorrect uses apply to this signature.

The Traditional Institutional Signature should not be built. It can be obtained from University Marketing and Communications.

Campanile Signatures

The SDSU graphic identity system provides a method for creating a customized supplemental signature by utilizing one or more of the official signatures with the addition of a specific name.

All academic units should follow one of the design options outlined in this manual. Requests for exceptions will be handled on a case-by-case basis.

Note: None of the options for academic units allows for the use of unit logos or wordmarks not included as a part of SDSU’s identity program.

Minimum Size

Supplemental Signatures may be enlarged to any size that is practical and necessary, but should not be reduced to a size that reduces the height of the Institutional Logo to less than one inch.

Guidelines for Reproducing

The ratio of type size to logo size should follow the examples shown.

All of the usage, print guidelines and standard colors that apply to the Traditional Institutional Logo also apply to the Supplemental Signatures. Incorrect uses apply to this signature.

For development of a Supplemental Signature, contact University Marketing and Communications.

 

Campanile Supplemental Signatures
Unacceptable Supplemental Signatures