In cases where it is appropriate to use a symbol to represent the university's sustainability program, the SDSU Sustainability Logo should be used. It should appear on all university publications and printed materials that directly support the aspects related to sustainability. Consistent application of this logo in communications both on and off campus, and in print and electronic form, is essential to the success of the SDSU sustainability program.
The SDSU Sustainability Logo is designed using a blue circle with a smaller yellow circle inside that combine into a green arrow. The words: Yellow & Blue Make Green" arch over the circle to the left.
In most applications, the logo should be used as a supporting logo with the university's Institutional Logo as the primary mark. The Sustainability Logo may stand alone in certain situations with prior approval from University Marketing and Communications. Such instances would include, but are not limited to, recycling receptacles and certain apparel.
This logo utilizes four colors from the university's color palette — blue (PMS 286) and yellow (PMS 109). This logo also utilizes green (PMS 335) and a darker blue (PMS 289). It is critical when reproducing the sustainability logo that these colors are used. This logo is not to be printed as a one-color logo. It must be printed as a four-color logo in all instances.
Do not reproduce the logo smaller than one inch in height. A smaller size may be used only if the physical size of the publication necessitates, but authorization should first be requested through University Marketing and Communications.
To ensure visibility, provide adequate spacing between the logo and other design elements, a minimum required spacing of 3/16 inch is required.