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Logo Guidelines

Logo Guidelines

Color

The SDSU Extension and iGrow logos should never be screened, shaded, gradiated or appear in a multi-colored hue. The official colors of the logos are PMS 347 (green), PMS 109 (yellow) and PMS 287 (blue).

Whenever possible, the logos should appear using officially designated colors. The logos should always maintain maximum visibility over any background color or image. If reproduction constraints prevent the use of official colors, it is acceptable to use the black-and-white or reverse versions of the logo on merchandise, apparel and printed items. Prior approval needs to be obtained from the iGrow office for use of the non full-color logo. Refer to the Color Specifications section of this manual for tips on working with color.

Color Palette

   

Green
PMS 347
100c 0m 86y 3k
0r 154g 86b
#00A160

SDSU Yellow
PMS 109
0c 10m 100y 0k
255r 209g 0b
#FFD100

SDSU Blue
PMS 287
100c 72m 2y 12k
0r 48g 135b
#002F86

   

Secondary Green
56c 0m 100y 0k
124r 194g 66b
#7CC242

Secondary Blue
83c 20m 9y 0k
0r 156g 203b
#009CCB

Gray
85% or 70% Black
77r 77g 77b
#4D4D4D

Disclosure Statement

All printed materials from SDSU Extension are required to include a disclosure statement in one of the forms below.

Short Version

South Dakota State University, South Dakota counties, and USDA cooperating. South Dakota State University adheres to AA/EEO guidelines in offering educational programs and services.

Long Version

South Dakota State University, South Dakota counties, and U.S. Department of Agriculture cooperating. South Dakota State University is an Affirmative Action/Equal Opportunity Employer and offers all benefits, services, education, and employment opportunities without regard for race, color, creed, religion, national origin, ancestry, citizenship, age, gender, sexual orientation, disability or Vietnam Era Veteran Status.

Signature Program Wordmarks

In some instances, it is appropriate for programs to be represented with custom graphic elements. This can be accomplished by submitting a request for custom wordmarks, colors and imagery. Custom elements can be used in addition to, not instead of, official logos.