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South Dakota State University

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Color and Fonts

Primary Signage Fonts

The primary font for wayfinding signage is Minion Semi-bold and Helvetica in cap/small cap.

signature fonts

For more information about the official university fonts, please see the Typography section here.

 

 

 

 

Primary Signage Colors

    

SDSU Blue
PMS 287
100c 72m 2y 12k
0r 48g 135b
#003087

SDSU Yellow
PMS 109
0c 10m 100y 0k
255r 215g 0b
#FFD700

Brown
(background)

Green
(accent)