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4-H Graphic Identity Standards

SDSU Extension 4-H Youth Development is a means for South Dakota State University to carry out responsibilities under the Smith-Lever Act, 7 U.S. Code (USC) 341.  

Authorization for in-state use only must be sought from the corresponding state 4-H office. The 4-H Name and Emblem web based application form must be completed by entities seeking to use the 4-H Name and Emblem for multi-state or national purposes.

View the official user guides and resources from the National Institute of Food and Agriculture for more information.

SDSU Extension 4-H Professionals

4-H professionals are required to follow SDSU Extension graphic identity standards when representing SDSU Extension 4-H Youth Development.

4-H Graphic for County Use

A standard graphic is provided to identify county-based activities of South Dakota 4-H.

4-H items meeting one or more of the following criteria do not require the SDSU Extension or iGrow logos:

  • Items that are not considered intellectual property of the South Dakota Board of Regents. Intellectual property encompasses all forms of creativity, such as inventions, processes, unique materials, discoveries, improvement on existing technology, know-how, software, and creative or artistic works. Intellectual property is covered under law through patent, copyright, trademark, and trade secret protections. Further, Intellectual property is protective through use of agreements which control access and use of such intellectual property. Employees can refer to South Dakota Board of Regents Policy 4:43 for additional information.
  • Local (single county only) awards (ribbons, plaques, buckles, etc.)
  • Apparel or merchandise ordered from the National 4-H Mall.
South Dakota State University 4-H logo
South Dakota 4-H text is set in Universe 75 Black at 48pt. Text set below should be in the Universe 75 Black at 48pt type. Arial can be substituted for Universe 75 Black if it is not available.

What are the 4-H Name and Emblem?


The official 4-H emblem is a clover with four leaves and an “H” on each leaf. The clover’s stem must point to the right as you look at the image. The 4-H emblem is not a plain four-leaf clover. The emblem should appear in specific colors and in its entirety. The 4-H name and emblem belong to the 4-H Youth Development Program.

The name and emblem are under the authority of USDA, and anyone wishing to use them must obtain permission to do so ahead of time. If you are a 4-H member or volunteer, you are permitted to use the 4-H name and emblem once your program is chartered with the official 4-H Charter from National 4-H Headquarters at the Cooperative State Research, Education and Extension Service (CSREES) within the USDA.

Using the 4-H Name and Emblem: Graphics Basics

The official 4-H emblem is a four-leaf clover with an “H” on each leaf and the stem turned to the right. The emblem may be two-dimensional (flat) or three-dimensional (with shadows that show depth and perspective). Authorized users of the 4-H emblem should take care to ensure that when they use the emblem, the following guidelines are followed:

  • Obtain the official 4-H emblem and use it in its entirety.
  • Do not “flip” the image to create a framed look. The stem on the clover must point to the right as you look at the image. Under no circumstances should the stem be changed to point to the left.
  • Make sure you are familiar with resizing graphics through the software application being used. Do not distort or warp the dimensions of the emblem.
  • Never use the 4-H emblem to imply endorsement of any product or material.
  • Follow the graphic use guidelines outlined on this page. For additional information, contact National 4-H Headquarters.

Use the Whole Emblem

The 4-H emblem should always appear in its entirety. That means it should always appear as a whole and complete image—the image recognized by millions of people. This means: Don’t remove any leaves. If you are using a clover image that has an “H” on each leaf, the leaves cannot be removed or have another image superimposed over the top of the leaves. Other images should be moved and appear completely separately from the 4-H emblem. This also means you shouldn’t “cut off” a leaf by running it off the edge of the paper in print media or other designs. Don’t place text or other images over or on top of the 4-H emblem. The 4-H emblem should not appear screened under words or graphics. No photo, drawing, symbol, word, or other figure or object may be placed on or obscure the 4-H emblem. This includes placement on Web pages, where it should not appear as a “watermark” behind other information.

Keep it Upright

In general, the 4-H emblem should not be rotated or turned on its side. There are some exceptions, such as on fabric where the emblem is scattered randomly across the fabric or in other random designs. If you are considering an exception, please contact the National 4-H Headquarters.


The 4-H emblem should never be screened, shaded, graded, or appear in a multicolored hue. The official and preferred color of the 4-H emblem is green (the “H’s” reversed out to the color of the paper on which the emblem is printed). The clover can also be white, black, or metallic gold. The “H’s” on the clover can be white, metallic gold (only on a green clover), green (only on a white clover), or black. The clover can be outlined in green (for white clover) or white (for green clover) to add prominence to the image and make the emblem stand out from the background.

Distortion and Proportion

The appearance, shape, and proportion of the 4-H emblem should never be distorted to fit in an imprint space. Do not make the 4-H emblem longer, taller, wider, angled, or squarer. Do not alter the shape in any way. Do not make the 4-H emblem so small that the “H’s” are no longer clearly legible. The overall size of the 4-H emblem may be changed, but the proportions must remain intact. All standard word processing software applications allow you to scale an image while maintaining its original proportions. Before rescaling the 4-H emblem, please consult your software manual for proper instructions.

If your questions are not answered here, please call the South Dakota 4-H office at 605-688-4167, or go to the National 4-H Headquarters Website.

South Dakota State University 4-H logo
South Dakota State University 4-H logo
South Dakota State University 4-H logo
South Dakota State University 4-H logo
Inappropriate Use
South Dakota State University 4-H logo
Appropriate Use