Facebook is home to 2 billion monthly active users.
Setting up a brand-new Facebook Page for your department or a club? Want to make the most of your existing one? Here are some tips that could help you to do so.
Keep Your Page Secure
- Be sure to change and protect your password. It is recommended never use the same password for two different web platforms. Change your password every 4 months in order to protect your page.
- Come up with a strong password that includes lowercase or uppercase characters with numbers and symbols.
- Enable the Facebook security feature that will alert you whenever an admin accesses your account.
- In order to keep passwords safe and organized, you can use Passpack https://www.passpack.com/, which helps to store and organize passwords.
- Make sure that your page is using a specific email that is used frequently.
Check Your Active Sessions
- If you notice any unfamiliar locations or device, it means your Facebook Account is at risk. Just click on End Activity and don’t forget to change your password after that.
- Go to Home -> Account Settings -> Security -> Active Sessions.
Verify who Runs your Page
- Your business page could have multiple people that are assigned to it (Administrator, Manager, Content Creator, Moderator, Advertiser, Insights Analyst).
- Assign at least two administrators to moderate the page.
- Determine who does what and what responsibilities and roles your colleagues will have on your page.
- Regularly review the admins' activity, and remove inactive or unnecessary users who have responsibilities on the page.
If you're logged into the Business Facebook page through your personal account, consider selecting the new Facebook privacy option. This allows choosing three to five friends that can access and recover your Facebook page if it's ever hacked.
- Figure out which posts received the most clicks, likes, shares and overall engagement. This way you can attract more users to your page and monitor your audience's activities avoiding spammers.
- Fact-check sources and news before sharing them on your networks.
- Ensure the safety of your users by not sharing links to malicious sites.