Updated August 15, 2017
The advertising, journalism and public relations majors have a recommended laptop requirement. Students may use any computer, but we recommend the purchase of any new Macintosh laptop and an "office" software package (we recommend Apple's iWork or Microsoft Office 365 available free for SDSU students). Additional software requirements will be announced in specific courses.
Students and parents may purchase their computers and software from the SDSU Bookstore.
Visit the SDSU Bookstore (or the Online Apple Education Store) and select any of the Apple laptop computers (we recommend the MacBook Pro, 13" because of its durable, aluminum shell). Add RAM or a larger hard drive as finances allow, and add the AppleCare extended warranty.
Once you receive your computer, visit the SDSU Bookstore in the Student Union and order your software packages in the main office. You won't find the software on the shelves of the bookstore. We have negotiated very favorable prices on the Apple software and the bookstore is an Adobe Education Dealer.
Public Accountability: Department and SDSU Data
Three undergraduate majors (advertising, journalism and public relations) and the online M.M.C. degree are accredited. ACEJMC requires its accredited programs to report enrollment and retention and graduation rates to the public. Following is the most recent student achievement information available for SDSU and the department.
Undergraduate Student Enrollment
SDSU: 12,527 (Fall 2017)
|MCOM Sequence or Specialty||Undergraduate Majors|
|Total in Accredited Programs||146|
Undergraduate Student Retention
|1st Year||2nd Year||3rd Year|
As with retention data above, graduation rate data starts with students who are part of the first time, full-time bachelor degree-seeking federal cohort, students who receive their undergraduate degree within four years or within five years are counted. Again, the university count is in the SDSU column, and the Department of Journalism and Mass Communication majors who were part of that year's cohort are found in the JOURN column.
Undergraduate Student Graduation Rates
|4th Year||5th Year||6th Year|
Master of Mass Communication
The Master of Mass Communication (MMC) Degree was approved by the South Dakota Board of regents in 2012. The first cohort of students for the MMC were enrolled in fall 2013.
In both retention and graduation, students who started in the Department of Journalism and Mass Communication in the cohort are counted. They are considered retained if they are taking classes at SDSU, even if they are no longer in the department's program. When looking at graduation rates, the data do not indicate the program in which the student ultimately graduated. As an institution, SDSU is aware that there is movement between programs and that many students do not declare an Advertising, Journalism or Public Relations major until their sophomore or junior year. At this time, the Administrative Information Service is not prepared to address this kind of movement at a more granular level.