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Campaigns

Welcome back

A campaign for orientation and move-in day that kicks off in the summer during new student orientation and ends by welcoming new and returning students to campus for move-in day at the end of August.

For Move-In Day, our team typically

  • creates graphics and videos leading up to move-in weekend;
  • sets up time-lapses of some of the residence halls and different areas of campus;
  • covers the event, shooting both photos and video, to use for immediate and future promotional materials;
  • creates a recap of the move-in day activities.

Hashtag: #newjacks18 (changes based on the year of the campaign)

Website: New Jacks


Homecoming

For Hobo Day, our team typically

  • creates an official Hobo Day commercial promoting the upcoming event on TV, the website, our social media channels, athletic events and regional theaters (if applicable);
  • creates graphics and videos promoting Hobo Week and Hobo Day;
  • covers various Hobo Week events to use for immediate and future promotional materials;
  • collaborates with other units on campus to provide live-streaming of the parade;
  • covers the event, shooting both photos, videos and time-lapses, to use for immediate and future promotional materials;
  • creates a recap of the Hobo Day parade.

Hashtag: #hoboday
Website: Hobo Day


Graduation

The culminating event of every student’s academic career is graduation day. To showcase our students’ achievements, our team

  • creates graphics and videos promoting commencement;
  • collaborates with other units on campus to provide live-streaming of each of the undergraduate and graduate ceremonies;
  • covers the event, shooting both photos and video, to use for immediate and future promotional materials;
  • creates a recap of the commencement day activities.

Hashtag: #sdstate18 (changes based on the year of the campaign)
Website: Graduation 


Special events

Our team also covers large scale special events that are not our typical annual events. One such event would be the Inauguration of President Barry H. Dunn. For the 2016 Inauguration, our team

  • covered inauguration week events leading up to inauguration;
  • collaborated with other units on campus to provide live-streaming of inauguration;
  • covered inauguration, shooting both photos and video, to use for immediate and future promotional materials;
  • created a recap of the commencement day activities.