Jackrabbit spirit for South Dakota State University shattered records and transformed lives after last year’s historically successful giving day, and it will happen again Thursday when the SDSU Foundation hosts its fifth-annual One Day for STATE event. The 24-hour campaign invites Jackrabbits everywhere to join in celebration of SDSU and the incredible impact of philanthropic giving.
Last year, 4,888 donors raised $1,617,648 in donations during One Day for STATE, stemming from 5,656 gifts overall. This year, the SDSU Foundation is rallying the yellow and blue community to set an all-time high of 5,000 donors in 24 hours. Funds raised benefit scholarships, student travel, faculty support and a variety of academic and co-curricular programs.
Part of what makes One Day for STATE special is the opportunity for gifts of all amounts to go further, thanks to numerous challenge donors. All gifts help unlock additional funds for academic colleges, scholarships and programs. This year, more than $700,000 in challenge funds are waiting to be unlocked.
“Every gift matters. We’re so thankful for the generosity of our challenge donors for maximizing the impact of every gift on One Day for STATE,” said Erin Glidden, the SDSU Foundation’s director of loyalty giving. During the day, donors can visit onedayforstate.org to designate their gifts to areas they are passionate about supporting.
One Day for STATE aims to unite alumni, donors, friends and even current students in support of SDSU. Last year, 484 students donated to One Day for STATE, accounting for $9,350 of funds raised. “We want to give students a connection to the SDSU Foundation and introduce them to the idea of philanthropy,” said Heidi Hopewell, assistant director of loyalty giving. “Every day, donors make investments that directly impact students, from scholarships to research funding to building projects. We want to celebrate that impact.”
The SDSU Foundation is bringing back a few favorite One Day for STATE events this year, starting with Jack’s Journey Wednesday night. The festivities will be brought right to the homes of local Jackrabbits, kicking off One Day for STATE, the new school year and the beginning of football season in one extraordinary event. At 6 p.m. Wednesday, Jack the Jackrabbit will depart from the SDSU Foundation and start his trip around Brookings. Follow the Jack's Journey Facebook event for details.
The celebration officially kicks off Thursday with several opportunities to get involved throughout the day, culminating with the Yellow and Blue Block Party. Bring your Jackrabbits family and friends to this free signature community event, taking place from 5–8 p.m. on the Alumni Green. The night’s lineup will include a performance by The Pride of Dakotas Marching Band at 6:30 p.m., followed by the SDSU dance and cheer teams. The party will also feature food trucks, free SDSU ice cream, the Bummobile and plenty of kid activities. Learn more on the SDSU Foundation’s Facebook event.
The one-day fundraising challenge relies heavily on digital communication and social media to reach online audiences and rally momentum. Any Jackrabbits supporter can help spread the word about One Day for STATE as a social ambassador to generate buzz for the event. The more traffic and gifts an ambassador’s posts generate, the higher that ambassador climbs on the leaderboard to compete for fun prizes, like tickets to Jacks Bash 2 and a home football game. To join the ambassador team, please visit www.onedayforstate.org/ambassador.
Find more information about One Day for STATE by following the SDSU Foundation on Facebook, Twitter and Instagram or by visiting onedayforstate.org.