South Dakota State University has signed an agreement with CLC, the nation’s leading collegiate trademark licensing agency, to represent the university’s brand licensing program beginning Jan. 1, 2020.
The SDSU licensing program will be able to leverage CLC’s long-standing retail relationships for increased product placement, participate in national and local consumer marketing programs and receive unmatched sales and market data to help the university make informed decisions about the best licensing partners for future growth and product development.
“The brand associated with South Dakota State University has become more and more recognizable, not only in our region, but also throughout the country,” said Derek Peterson, SDSU’s assistant vice president of business services. “Partnering with someone like CLC gives us an opportunity to take what is already a strong brand and elevate it through better engagement with vendors and fans, innovative marketing initiatives and by having access to data and systems designed to more strategically mange our trademarks and licensing program. We are very excited about this opportunity.”
SDSU managed an independent trademark licensing program before signing an agreement with CLC to serve as the university’s licensing agent.
“South Dakota State University is a well-respected institution with a unique brand that has great potential for growth at retail,” said Cory Moss, CLC’s EVP and managing director. “We are excited for the opportunity to work with the university to develop new merchandise, marketing, and retail programs that connect Jackrabbits fans to the SDSU brand.”
SDSU joins eight other Summit League member institutions and nine other Missouri Valley Football Conference institutions that currently work with CLC for collegiate licensing services.
Collegiate Licensing Company (CLC) is part of Learfield IMG College, which unlocks the value of college sports for brands and fans through an omnichannel platform. The company’s extensive commerce, experiential and media solutions create ultimate opportunities for fan engagement. The Learfield IMG College suite of services includes licensing and multimedia sponsorship management; publishing, broadcasting, digital and social media; ticket sales and professional concessions expertise; branding; campuswide business and sponsorship development; and venue technology systems. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors’ Cup, supporting athletic departments across all divisions.