Members of the SDSU Student Chapter of the Northern Plains National Agri-Marketing Association presented their marketing plan for Buffalo Jerky at the competition in Kansas City at the 2018 annual professional NAMA conference.
“It's about a 20 minute presentation, we write the whole marketing plan, executive summaries that’s what it is called. It does definitely take some time because once you get it written, you got to refine to it, make sure everything is good,” public relations officer of the club, Jordan Hill said.
Hill is proud of what the club has been able to achieve.
The main focus of the competition is to put together a three year marketing and financial plan which is submitted as a five-page Executive Summary a month prior to the presentation part of the competition at the annual NAMA conference. In the first round of the competition, both the written summary and the presentation are scored by the judges.
The team couldn’t secure any winning position at the competition but describes it as a rewarding experience.
“We got to meet with some great mentors, professionals and the ag marketing sector, hung out with other schools, got to learn a little bit about their schools too, they learned about ours,” Hill said.
“They all thought that the jackrabbits were pretty interesting.”
Various sessions are also offered for the students at the conference. Students learn about starting a career and other relevant tips from the professionals.
Anna Sadovnikova, adviser of the club emphasized the professional aspects of the conference. “If you have that thing (NAMA participation) on your resume or your transcripts, those are the things which employers look for,” Sadovnikova said.
The SDSU Student Chapter of NAMA provides opportunities for students to network with marketing and advertising professionals in the food and agribusiness sectors. Juniors and seniors also have the opportunity to participate in the marketing competition for which they can receive experiential learning credit. Team members typically meet weekly starting in the fall semester to identify their product or service and to complete the necessary market research to support their competition submission.
Out of 13 students who attended the competition in April, a team of six gave the presentation in front of the judges.