Students gain insight into the advertising industry and campaign development. The minor is designed to engage students in examining the industry and its impact on a diverse society, learn about the creative process, and develop media strategies to engage consumers. Electives allow students to further explore branding and marketing communication.
This minor provides students with basic journalism skills, including writing for the media and visual communication. Students choose a broadcast, design, photography or writing emphasis within the minor.
Students gain expertise in designing content, implementing communication practices and multimedia campaigns, and assessing user outcomes. Students also learn how to analyze social media sites and better understand what brings users to certain sites, how long they stay there, and what they click on. The minor includes classes on how to write for different types of social media sites as well as design unique content. In one course, students design their own app and launch it to have a real world experience. The minor also helps students effectively learn how to manage multi-way interactions with users.