- Undergraduate Program: South Dakota State University's department of Journalism & Mass Communication's mission is educating the next generation of media professionals — including journalists, strategic communicators, teachers and researchers. To fulfill our land-grant university mission, we work closely with journalism and advertising professionals and with scholastic journalism and Native American communities.
- Graduate Program: The graduate program of the department of Journalism & Mass Communication mission is to advance mass communication's body of knowledge through research, analysis and application. To that end, we facilitate the development of media professionals, educators and scholars and guide them in developing the requisite leadership and mass communication skills for expanding their influence within their chosen professions.
The department of Journalism & Mass Communication will thrive as a continually learning organization with a change-welcoming culture focused on mastery across media platforms and industries.
To enhance our tripartite mission of teaching, research and service:
- We embrace the core principles of journalism and mass communication education in a free society.
- We require that all faculty and students have an affinity for technology and the vision to expand their knowledge base and skill set.
- We believe students — at the undergraduate and graduate levels — must be prepared to adapt fundamental critical thinking and storytelling skills to the interconnected world with its digital, networked media environment.
The first course in journalism at South Dakota State College was taught in 1908, 27 years after the founding of the college and at a time when journalism courses began to appear in a number of Midwestern state universities. A school of printing began in 1919, and in 1924 Journalism Professor Charles D. Byrne, who was later the Chancellor of Higher Education for Oregon, moved to combine the work in journalism and the school of printing. The Department of Printing and Rural Journalism began that year.
Professor Byrne reported in the “Northwest Publisher and Printer” the following year that: “Under the present course of study … it was possible for a student to obtain a liberal education and at the same time to receive thorough training in the fundamentals of both journalism and printing.”
Byrne described the product of the program this way: “The publishing of the average country weekly in South Dakota, as well as in some other states, is largely a ‘one-man’ job and will probably continue as such for many years. For that reason, the future publisher must know the mechanical end of his job; he must also thoroughly understand the editorial side of it. And if he hopes to be a real success in rural South Dakota, he must be agriculturally trained, so as to see more clearly the problems of agriculture and their solution.”
During the 1930s and 1940s, a two-year course in printing was combined with three more years in journalism to produce graduates with a bachelor of science in Printing and Rural Journalism — PRJs, they were called.
The department was accredited for the first time in 1948, which was the first year of national journalism accreditation. According to Dean Earl English of the School of Journalism at the University of Missouri, South Dakota State College was the first department to be visited by an accrediting team and recommended for accreditation. In 1951, two years after George Phillips became department head, the present building was dedicated.
In 1956, the PRJ program was shortened to four years and a bachelor of science in printing management began. The same year the department began offering a bachelor of science in journalism and a master of science in journalism.
The department began a master of science in printing management in 1958. For a time it was the only school in the country offering a graduate degree in printing management. Consequently, a number of printing educators hold degrees from South Dakota State. The printing master’s program closed in 1972.
In 1973, Professor Phillips retired and was replaced by Professor Vernon Keel, who is currently director of the Elliott School of Communication at Wichita State University. The graduate program was suspended between 1973 and 1975 in order to direct efforts toward the undergraduate program. Professor Keel resigned in 1976 to become department head at his alma mater, University of North Dakota. Professor Ruth Laird directed the department until 1978, Professor Richard Lee was head from 1978- 2002 when Professor Mary Arnold, the current head, was hired.
In 1978, the Gannett Foundation awarded the department $25,000 and the South Dakota Press Association gave $3,000 toward the purchase of an electronic editing system. A Harris system with five VDTs and a microprocessor capable of receiving and storing wire copy was installed in 1980.
Subsequent changes in the early 1980s included electric typewriters in the reporting lab, a Linotype Omnitech typesetter attached to the Harris system and then a seven-terminal Macintosh desktop publishing system, also attached to the Harris system.
By 1989, the Harris system had been set aside. The university provided most of the capital assets and the South Dakota Newspaper Association provided $5,000 to purchase a 10-terminal Macintosh Plus system with a Laserwriter in the editing/typography lab and a 15-terminal Macintosh Plus system in the newswriting lab. The Apple Corporation provided the wiring, network software, printers and Laserwriter as part of the project.
Major Developments in the 1980's
- Establishing the Printing-Journalism Development Fund that continues to provide scholarship, travel, research, and equipment support
- Developing a series of seminars to serve as mid-career training for professionals
- Being the recipient of 10,000 shares of Gannett stock (at that time worth $375,000) that will eventually Establish major scholarship and training programs
- Beginning the Lusk Lectures in Journalism and the Lusk Fellows
- Developing programs and ties that were expected to increase Native American enrollment in the department
Developments in the 1990's
- Increased the number of journalism faculty from seven to nine
- Changed the male-female balance of the faculty
- Remodeled both computer labs and has installed Macintosh LC IIIs in the editing/typography lab
- Recognized nationally for its work in recruiting Native American students
- Received endowed funding for Lusk programs and for professional seminars
- Instituted a Journalism Week each spring to give the department and its students higher visibility
- Became headquarters for the International Society of Weekly Newspaper Editors
Developments in the 2000s
- Remodeled the former Printing and Rural Journalism Building in a multi-million dollar renovation that added multiple computer labs, student services areas, and new faculty offices. The renovation was funded by many donors, led by a major gift from former Argus Leader editor Anson Yeager and his wife Ada May
- New leadership was brought in as longtime Department Head Dick Lee retired and was replaced by Dr. Mary Arnold
- Faculty ranks expanded to 11 as student enrollment jumped to more than 300 by 2010
- The department expanded its programs by offering them at new sites: at University Center in Sioux Falls in 2008; and the online professional master's program in 2009
Developments in the 2010's
- Added an advertising degree with emphases in creative strategies, interactive media, and public relations
- Added the Yeager Media Center, an HD television production facility
Departmental Strategic Plan Summary
Undergraduate Program Mission
South Dakota State University’s Department of Journalism and Mass Communication’s mission is educating the next generation of media professionals – including journalists, strategic communicators, teachers and researchers. To fulfill our land-grant university mission, we work closely with journalism and advertising professionals and the scholastic and the Native American community.
Graduate Program Mission
The Graduate Program of the Department of Journalism and Mass Communication mission is to advance mass communication’s body of knowledge through research, analysis and application. To that end, we facilitate the development of media professionals, educators and scholars and guide them in developing the requisite leadership and mass communication skills for expanding their influence within their chosen professions.
The Department of Journalism and Mass Communication will thrive as a continually learning organization with a change-welcoming culture focused on mastery across media platforms and industries.
How has mission changed in the last ten years?
Our departmental mission has changed as media industries have changed. Rather than prepare students for separate disciplines within the field, we must prepare them for converged media. All students and faculty must be prepared to work cross-platform in a digital environment. Consequently, an increased emphasis on faculty expertise and scholarship must incorporate these changes.
Challenges over next five years
- Assisting tenure-track faculty in their progress toward promotion and tenure
- Incorporating industry changes into the curriculum and facilities
- Securing outside funding to remodel media production suite and support faculty scholarship
- Working with the College of Arts and Sciences on academic realignment
- Revitalizing our high school journalism outreach programs