Skip to main content

Roxanne Lucchesi

Roxanne Lucchesi


Professor Emerita of Communication and Journalism

Office Building

Pugsley Center



Mailing Address

Pugsley Cont Ed Center 115
School Of Communication & Journalism-Box 2218
University Station
Brookings, SD 57007


Roxanne Lucchesi is a professor of advertising in the School of Communication and Journalism.

Engaging students in professional networking and learning opportunities is a top priority. She connects students with professionals through AAF-South Dakota meetings and student days, our student Ad Club, and through experiential projects in the classroom. She was awarded the SDAF’s Silver Medal Award for her involvement in this area. She has coached 19 teams winning regional awards and four teams winning national awards in the AAF’s National Student Advertising Competition (NSAC) during her tenure at SDSU.

Her professional experience includes advertising media planning, copywriting, public relations, brand development and marketing research.


Master of Science in Advertising, University of Illinois Urbana-Champaign
Bachelor of Arts in Journalism/Advertising Specialization, South Dakota State University.

Academic Responsibilities

She enjoys teaching a broad range of junior and senior level courses for the advertising and public relations majors and marketing minor. Courses include Advertising Principles (ADV 370); Digital Promotions (ADV 314); IMC Campaigns (ADV/PUBR 442); Research and Planning (ADV/PUBR 472).

Committee Activities

College of Arts, Humanities & Social Sciences Faculty Council
School of Communication & Journalism Diversity, Equity and Inclusion Committee
Ad Club Advisor

Awards and Honors

Silver Medal Award, South Dakota Advertising Federation (AAF-SD)
Outstanding Research in Social Sciences, SDSU College of Arts, Humanities & Social Sciences, 2020
Joyce M. Lampson Award for Excellence in Faculty Citizenship, School of Communication and Journalism, 2019

Area(s) of Research

Health communication research

Applications of Research

Her research interests are in the areas of message development and effectiveness of media campaigns related to tobacco cessation. She conducts annual research studies for the Department of Health Tobacco Control Program.



LinkedIn Profile