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Creative Services & Branding

Creative Services and Branding serves as the university's brand ambassadors and guardians of SDSU's marks, graphic identity and brand standards; collaborates and consults with various colleges, departments and units to meet design, photography and related needs.

Marketing & Brand Management

The South Dakota State University marketing division provides strategic and tactical marketing services, including brand management, positioning and messaging, and advertising. The division is also responsible for the development and implementation of the university’s strategic marketing plan. The department aids the university in reaching its strategic and operational goals by building awareness, preference and loyalty among its current and prospective stakeholders.

Brand Management

University Marketing and Communications also carries the responsibility of ensuring that SDSU’s name and logos are properly used in printing projects. The university currently has three main marks: the stretch SD serves as the contemporary institutional logo and is to be used for most publications as well as by Athletics; the Campanile with SDSU underneath serves as the traditional institutional logo; and the Jackrabbit is the mascot of the university and used by Athletics, the SDSU Alumni Association and student organizations.

There are a few basic rules that apply to each mark:

  • Each mark must be used in its entirety. Using only a portion of the mark is not allowed.
  • Each mark must be used in the proper colors, with no color substitutions or embellishments.
  • Marks cannot be altered in any way, for example, the jackrabbit cannot wear a cowboy hat or be dressed in scrubs.
  • Marks cannot be overprinted, and a ring of 3/16 inch clear space must surround them at all times.